Graphic Design Projects

Develop memorable brand identities & more

Client: Jackie and the Beanstalk

Jackie, a talented landscape designer based in San Diego, CA, approached me to address inconsistencies in her marketing materials. After discussing her desired brand style, we developed a cohesive new sign for job sites and a matching sticker for rolled landscape plans.

Smiling person wearing glasses and a white cap standing outdoors under a leafy canopy.

Objective

Improved brand consistency and professional presentation across marketing materials.

Deliverables

  • Custom 20” x 30” Sign

  • Custom 3” x 5” Sticker

My Design Process

Research & Inspiration

  • Gathered brand materials and existing marketing collateral to ensure consistency.

  • Analyzed competitor branding and sticker designs for additional inspiration.

Collage featuring an artichoke, garden path, rosemary, apples, and romanesco broccoli with text "Jackie and the Beanstalk."

Existing front of brochure

Website homepage for "Jackie and the Beanstalk," featuring a residential landscape design with stone steps, lush plants, and flowers. Includes a portrait of a smiling individual wearing glasses and a baseball cap.

Her website

Business card with "Jackie and the Beanstalk" logo, featuring a garden image and text "Custom Gardens • Edibles • Staging • Consulting".

Current Business Card

The Problem

  • The purple color on Jackie’s old sign did not match her other marketing materials

  • The white logo did not align with her green logo

  • The images of succulents pictured are not typically the plants she uses in her landscapes

Her Old Sign

Old sign

The Solution

  • The design includes the company name, services offered, a project photo, and contact information.

  • For both the sign and sticker we used the same green color value for her logo that her website uses.

  • “Custom Gardens” from her older material was changed to “Landscape Design” to better reflect her

  • For the sign I also included a QR code so people can easily access her website.

Business card with "Jackie and the Beanstalk" logo, offering landscape design, edible gardens, consulting, and staging services. Includes a photo of a landscaped garden with colorful flowers and plants, rocks, and a garden lamp. Contact information provided for Jackie Seidman, including phone number, email, and website.

Approved sticker design

Sign for "Jackie and the Beanstalk" featuring landscape design and edible gardens services with a phone number and QR code.

New Custom Sign

Rolled paper with Jackie and the Beanstalk label on wooden surface

Sticker in use

Together, the sticker and sign along side her existing marketing material present a unified and professional brand image that is essential for building trust and recognition in the landscape design industry.

Both designs incorporate the same design elements, providing clear contact information and a visual representation of Jackie's work. This not only aids in brand recognition but also promotes services to a broader audience in a visually appealing manner.

Backyard garden with plants and bushes, a blue ceramic pot, potted plants, an orange tree, and a small putting green on a paved patio.